Full Management & Optimization

Eliminate Waste and Run High-Performing Paid Media Campaigns

We'll help you build a scalable paid media strategy and then execute that strategy across all major ad channels.

Trusted by the biggest marketing teams in B2B

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What we'll do for you

Managing paid campaign takes time and expertise that can make you want to yank your hair out. Omni Lab takes the weight of your shoulders and builds you a paid strategy that aligns with your business goals.

How we'll help you

We'll help you set up a proper foundation to scale your paid media strategy, while providing proactive updates on what's working and what's not working.

A paid ads strategy tailored for your business

We'll create a customized paid media strategy aligned with your business goals, target audience, and brand. This strategy includes selecting the right platforms, optimizing spend allocation, and identifying the ideal content to promote.

Conversion tracking across all channels

We'll help you set up comprehensive conversion tracking across all channels and conversion events on your website. With accurate conversion tracking you'll be able to understand what's working and what's not working.
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Ad channels optimized for pipeline

It's not enough to report on clicks and conversions. We'll help you manage and optimize all of your paid channels, while ensuring your bottom-of-the funnel campaigns are optimized towards pipeline creation.

Chat with Omni Lab via Slack & Monday.com

You’ll have direct, real-time access to the Omni Lab team for quick updates and questions via Slack and Monday.com. It will feel you just hired another five people to your marketing team. ​

Ad creatives that engage your audience

Omni Lab’s creative team will design eye-catching ads that capture attention and spark interest, aligning with your brand and resonating with your target audience.
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Proactive paid ads recommendations

You don’t want an agency that just takes orders, you have enough on your plate. You need one that offers proactive, data-backed recommendations to fuel better decisions that drive growth.

A/B test creatives that move your audience

Not everything should be an A/B test, but when something isn't working we'll run A/B tests on ad creatives, content, and landing pages to find what resonates best and drives conversions.

Bi-weekly 60min strategy & performance calls

Every two weeks, you’ll meet with the Omni Lab team for an hour to review results, discuss optimizations, align on upcoming strategies.

Qualitative and quantitative reporting

We'll provide you regular reports on your campaign performance quantitative data (like CTR and conversion rates) and qualitative insights (how buyers heard about you) for a full understanding of your impact.
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A modern approach to paid media

Based on proven marketing fundamentals.

Lagging Indicators, Not Just Leading Signals

A lead is only as good as the quality that it results in. We don't stop at the impression, click, or even conversion.

"Really" Proactive Recommendations

Tired of giving your agency orders? We'll blow you away with weekly proactive updates and ideas on how we can improve performance.

Audience Deep Dives & Target Analysis

Your performance is only as good as how well you know your customer. We dive deep to uncover your true ICP.

The paid channels we support

It's not enough to be an expert in one-channel. You need someone that can reach your audience where they are spending time.

LinkedIn Ads

Accurately reach B2B buyers on one of the best channels to build brand awareness and capture in-market demand.

View LinkedIn Ads

Google Ads

Bid on high-intent keywords to capture in-market demand to drive pipeline and revenue.

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Facebook Ads

Expand your reach on the biggest social media platform in the world. Find new audiences and convert in-market demand in retargeting campaigns.

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YouTube Ads

Make your brand a household name with by targeting search intent, competitor websites, and so much more.

View YouTube Ads

Bing Ads

Bid on high-intent keywords to capture in-market demand to drive pipeline and revenue.

View Bing Ads

Reddit Ads

Drive engagement and reach targeting sub-Reddits where your ICP is asking questions your product can help answer.

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Running an effective paid media strategy "right" takes a lot of hard work

We make it easy, but handling everything below.

Pipeline & Revenue Tracking
Business Goal Alignment
Ad Creative Testing
Bid Optimizations
Campaign Optimizations
Media Planning
Lead Gen Improvements
Cross-Channel Strategies
Keyword Tapering
CRM Analysis & Tracking
Ad Format Testing
Retargeting Strategies
Strategy Calls w/ Specialists
B2B SaaS Benchmarking
CPC Reductions
Deep Account Audits
Brand Awareness Building
Keyword Additions

Driving pipeline for B2B's most ambitious brands

We are looking forward to earning your trust.

Karen Sage
CMO

"Omni Lab isn’t just another ads agency, they go deep to understand what’s working and what’s not working in our CRM to optimize for opportunity creation."

Shipwell
Adam Markowitz
Co-Founder & CEO

"Omni Lab has been integral to setting up and scaling our demand gen engine at Drata. They focus on the right metrics that have led to accelerated growth, and record month over month pipeline generation and closed won opportunities."

Drata
Andy Binkley
Co-Founder, CMO

"For every $1 we put in, we get about $8 back in pipeline."

Tourial

Ready to work with us?

Book a call to discuss our methodology and strategy and how we can help you create and capture demand for your B2B SaaS brand.