Paid Ads Audit & Analysis

Do You Really Know What’s Working and Not? We Do.

This isn't your average paid media audit. We'll dig deep to understand your company, your customers, and provide a plan moving forward based on our audit findings.

Trusted by the biggest marketing teams in B2B

See our customer love...

What we'll do for you

Most agencies tell you what happened. We'll tell you what happened and then what to do next.

Not just an audit, a strategy detailing the next steps

Audits are helpful, but knowing the next steps is even better. After your audit, Omni Lab will walk you through our strategy recommendations and outline the next phase of your paid media strategy whether you work with us or not!​

Cross-channel conversion health check & analysis

9 out of 10 accounts we audit have improper conversion tracking, which leads to inaccurate reporting. In our audit, we’ll analyze your conversion setup and suggest how to accurately track key indicators for reliable performance insights.​

Cross-channel technical assessment

Technical changes in the account may seem trivial, but they can make a huge difference in results. Each channel has nuanced settings that, if misused, can cripple performance and revenue. In our audit, we’ll provide a “hit list” of immediate action items to implement.

Cross-channel firmographic analysis

The audience you think you’re targeting may not be who you’re actually reaching. In our audit, we’ll break down key firmographics on LinkedIn like industry, titles, and seniority, showing impressions and costs for each to help you quickly adjust your targeting strategy.​

Cross-channel creative and messaging analysis

Your message and creative delivery are key to engaging audiences and driving consideration during the buyer’s journey. In our audit, we’ll analyze each creative and suggest where to focus more or less to maximize performance.​

Paid search high-intent keyword audit

High-intent keywords signal strong intent. Without them, your paid search strategy may be too broad, limiting the impact of your bottom-of-funnel ads and lead capture efforts. In our audit, we’ll assess high- vs low-intent keywords and recommend next steps.​

A modern approach to paid media

Based on proven marketing fundamentals.

Lagging Indicators, Not Just Leading Signals

A lead is only as good as the quality that it results in. We don't stop at the impression, click, or even conversion.

"Really" Proactive Recommendations

Tired of giving your agency orders? We'll blow you away with weekly proactive updates and ideas on how we can improve performance.

Audience Deep Dives & Target Analysis

Your performance is only as good as how well you know your customer. We dive deep to uncover your true ICP.

Transparent paid media audits. Yeah we know.

Eliminate wasted spend and drive better results with paid media.

Where high-growth B2Bs build real demand

We are looking forward to earning your trust.

Deirdre Mahon
VP of Marketing

"The OmniLab team makes "paid" channel marketing so easy to understand for the entire team. Their reporting is the best I've ever seen. They go deep and always educate at every step of the journey. You always know how to track your investment."

Catch+Release
Sarah Perry
Director of Marketing

"Omni Lab is an essential part of our marketing strategy. We started seeing a direct correlation between our paid efforts and our pipeline within a few months."

Blameless
Lindsay Belanger
Director of Marketing

"I wanted to take a moment to express my deep appreciation for your remarkable efforts. The speed at which you’ve gotten us up and running with digital ads, creative, and copy has been nothing short of impressive."

Routeware

Ready to work with us?

Book a call to discuss our methodology and strategy and how we can help you create and capture demand for your B2B SaaS brand.