Facebook ads

Engage Your ICP on Facebook & Instagram to Drive Awareness

Leverage proven marketing fundamentals to engage your ICP with Facebook Ads.

Trusted by the biggest marketing teams in B2B

See our customer love...

A modern approach to Facebook Ads

Based on proven marketing fundamentals.

Align campaigns with key buying triggers

95% of buyers aren’t in-market so focus on aligning your messaging with key buying triggers so when they are in-market they think of you.

Measure impact to pipeline and revenue

Not all campaigns should be focused on conversions, but all campaigns should have metrics to understand the impact on business KPIs.

Reach new buyers not active on LinkedIn

LinkedIn provides great native targeting, but not all buyers spend time on LinkedIn. Leverage 3rd party data to improve targeting on Meta.

Running an effective Facebook Ads strategy "right" takes a lot of hard work

We make it easy, by handling everything below for you.

Pipeline & Revenue Tracking
Business Goal Alignment
Ad Creative Testing
Bid Optimizations
Campaign Optimizations
Media Planning
Lead Gen Improvements
Cross-Channel Strategies
CRM Analysis & Tracking
Ad Format Testing
Retargeting Strategies
Strategy Calls w/ Experts
B2B SaaS Benchmarking
CPC Reductions
Deep Account Audits
Brand Awareness Building

Paid media help, however you need it

From one-time setup to full management, we've got you covered.

Full Management & Optimization

We’ll handle everything from campaign strategy to execution, optimization, ad creative, transparent reporting, bi-weekly strategy calls, and Slack comms with the entire Omni Lab team.

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Assessment & Strategy

We'll review your current ad accounts, perform analysis, find gaps, provide recommendations, and deliver a qualitative and quantitative report with all of our findings.

Demand Gen Foundations

We'll set up your cross-channel foundation, including full channel setup across Google, LinkedIn, Facebook, YouTube, and Bing. Then well build out ad copy, ad creative, and set up conversion tracking.

Conversion Tracking

We'll set up conversion tracking for all major ad channels and GA4 for every form on your website, including all page views and remarketing pixels.

Monthly Reporting

We'll create a live, multi-channel metrics report and deliver key qualitative and quantitative insights and recommendations twice monthly.

Trusted by some of the best B2B marketers

We are looking forward to earning your trust.

Karen Sage
CMO

"Omni Lab isn’t just another ads agency, they go deep to understand what’s working and what’s not working in our CRM to optimize for opportunity creation."

Shipwell
Adam Markowitz
Co-Founder & CEO

"Omni Lab has been integral to setting up and scaling our demand gen engine at Drata. They focus on the right metrics that have led to accelerated growth, and record month over month pipeline generation and closed won opportunities."

Drata
Andy Binkley
Co-Founder, CMO

"For every $1 we put in, we get about $8 back in pipeline."

Tourial

Book a call to discuss Facebook paid ads

Book a call to discuss our methodology and strategy and how we can help you build awareness and capture demand for your B2B SaaS brand.