Be the brand they remember before they buy.
Paid media management for B2B SaaS CMOs scaling past Series A, across every channel your buyers actually live on, designed around the shortlist they build months before they fill out a form.
“Omni Lab laid the foundation of our paid ad programs and keeps finding ways to move the needle. We’re making waves within our ICP.”
Veronica Dominicis
Growth Marketing · Cocoon
Trusted by marketing teams at leading mid-market B2B SaaS companies
You can't buy your way onto the shortlist. You have to be on it before they start one.
By the time a B2B buyer fills out a form, the shortlist is already set. Most paid media programs are built to capture the last 5% of buyers actively searching. The 95% who decide who to consider never see you. CAC climbs, win rates fall, and every quarter starts a little further behind.
of your ICP is not in-market this quarter.
Most programs ignore them entirely.
the average B2B buyer researches before raising a hand.
Recall built before then wins.
there is exactly one moment a buyer enters your category.
The question is whether they think of you.
Three fundamentals most paid media programs quietly skip.
Reach your entire ICP before they are in-market, earn their attention with creative that stands out in the feed, and optimize for business outcomes, not the platform's version of them.
Be known before you are needed.
Programs aimed at your full ICP, not just the in-market sliver. Awareness channels tuned for reach and consumption so your brand is familiar by the time a buying cycle starts.
Most ads buy impressions. Few earn a second look.
Distinctive brand assets across every format. Creative with a real point of view, built for in-feed consumption, because most buyers will never convert, but they will remember.
Optimize for revenue, not clicks.
Connected directly to your CRM so every decision is grounded in pipeline, stage conversion, and sales-cycle length. Short-term capture and long-term brand equity on the same dashboard.
Three things we deliver. All graded against your pipeline.
Reach, Attention, and Efficiency become a plan you can buy. Paid media, creative, and revenue-grade measurement, run as one program.
Strategy without leverage is just good intentions.
Omni OS is our proprietary, AI-powered operating system for paid media. It's the reason our team spends less time pulling reports and more time thinking.
Dashboard
Pipeline influenced by paid · live from HubSpot
Pipeline (paid)
CAC payback
Cost / opp
Pipeline influenced · trailing 2 quarters
QoQAnomaly feed
Creative fatigue
LinkedIn · CTR −24% over 6d
Spend overage
Google · pacing +12% vs target
Terms auto-paused
7 misaligned queries · $3.1k saved
“Their team is proactive, sharp. ACTUAL strategic partners who show up like they have skin in the game. 44% YoY SQL growth. Consecutive all-time high for ShareGate's TOFU demand. Good work, Omni Lab. Good work y'all.”
- SQL Growth
- 44%
- CTR Increase
- 6%
A program that compounds, from week one.
Strategy & ingest
We meet your team, your CRM, and your existing program. Omni OS ingests ICP, messaging, and historical data. You review and edit instead of assembling documents.
01Plan, build, launch
A full quarter plan covering reach, attention, and capture: generated, reviewed, and pushed to channel. Creative variants in market by week 4, not month three.
02Operate & compound
Weekly anomaly reviews, monthly pipeline reviews against CRM, quarterly strategic recuts. The program gets sharper every quarter.
03Bring us your last four quarters. We'll show you the next four.
45 minutes with a partner, not a sales rep. You'll leave with a candid read on what's working, what's not, and what a paid media program built around the shortlist could look like for B2B SaaS brands.
A good fit looks like