Google Ads

Capture Demand and Conquest Through Google Ads

Target high-intent keywords your ICP is actively searching for to drive qualified pipeline.

A modern approach to Google Ads

Based on proven marketing fundamentals.

Campaigns optimized towards pipeline

No all leads are created equal. We'll optimize your campaigns towards quality indicators like SQL, pipeline, and revenue.

Target high-intent driven keywords

Low-intent searches don't drive short-term results. We'll focus your Google Ads strategy on keywords that have commercial buying intent.

A campaign structure that scales

We'll give you an OCD-level of organization to ensure when we see the right signals, you are prepared to scale.

Running an effective Google Ads strategy "right" takes a lot of hard work

We make it easy, but handling everything below.

Pipeline & Revenue Tracking

Offline Conversion Tracking

Remarketing For Search Ads

Bid Strategy Optimizations

Campaign Optimizations

Ad Spend Reductions

Keyword Tapering

New Keyword Expansions

CRM Analysis & Tracking

Geographic Bid Adjustments

Device Bid Adjustments

Strategy Calls w/ Specialists

Conversion Optimizations

CPC Reductions

Deep Account Audits

Negative Keyword Additions

Paid media help, however you need it

From full management to one-off projects, we've got you covered.

Full Management & Optimization

We’ll handle everything from campaign strategy to execution, optimization, ad creative, transparent reporting, bi-weekly strategy calls, and Slack comms with the entire Omni Lab team.

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Assessment & Strategy

We'll review your current ad accounts, perform analysis, find gaps, provide recommendations, and deliver a qualitative and quantitative report with all of our findings.

Demand Gen Foundations

We'll set up your cross-channel foundation, including full channel setup across Google, LinkedIn, Meta, YouTube, and Bing. Then well build out ad copy, ad creative, and set up conversion tracking.

Conversion Tracking

We'll set up conversion tracking for all major ad channels and GA4 for every form on your website, including all page views and remarketing pixels.

Monthly Reporting

We'll create a live, multi-channel metrics report and deliver key qualitative and quantitative insights and recommendations twice monthly.

Trusted by some of the best B2B marketers

We are looking forward to earning your trust.

Deirdre Mahon

VP of Marketing

"The OmniLab team makes "paid" channel marketing so easy to understand for the entire team. Their reporting is the best I've ever seen. They go deep and always educate at every step of the journey. You always know how to track your investment."

Sarah Perry

Director of Marketing

"Omni Lab is an essential part of our marketing strategy. We started seeing a direct correlation between our paid efforts and our pipeline within a few months."

Lindsay Belanger