Book a Strategy Call

Bring us your last four quarters. We will show you the next four.

45 minutes with a partner, not a sales rep. You will leave with a candid read on your program and a clear picture of what a paid media strategy built around the shortlist could look like for your category.

What to expect

  • A review of your current paid media program and what is working
  • A candid take on where budget is being wasted or misdirected
  • A preliminary view of what a program built around Reach, Attention, and Efficiency looks like for your category
  • No pitch deck. No sales playbook. Just a real conversation.
Services you're interested in (optional)

Trusted by marketing teams at leading mid-market B2B SaaS companies

Accuris
Aible
Anvilogic
Blameless
Broadsign
Cocoon
Daloopa
Dbvisit
Drata
Finexio
Firstup
HammerTech
01Client Love

What founders and marketing leaders say after the call.

To be honest, you've changed my perspective on agencies as I've been burned in the past / had to wriggle out of existing relationships with ad agencies that do a terrible job. Your campaign management and strategic advice is super valuable and I've sung your praises to everyone who has asked about you.

Jessica Stonish
Jessica Stonish
Head of Marketing · Synthace

They're experts in optimizing your paid investment because they deeply understand the full breadth and depth of a buyer's journey.

Deirdre Mahon
Deirdre Mahon
VP of Marketing · Catch+Release

For every $1 we put in, we get about $8 back in pipeline.

Andy Binkley
Andy Binkley
Co-Founder, CMO · Tourial

Omni Lab has been integral to setting up and scaling our demand gen engine at Drata. They focus on the right metrics that have led to accelerated growth, and record month over month pipeline generation and closed won opportunities.

Adam Markowitz
Adam Markowitz
Co-Founder & CEO · Drata

Jonathan and Jason were great to work with! They took our business from a trickle of inbound leads to a well-oiled engine driving 20 demos a week.

Charles Michael
Charles Michael
Co-founder · Insurgrid

I wanted to take a moment to express my deep appreciation for your remarkable efforts. The speed at which you’ve gotten us up and running with digital ads, creative, and copy has been nothing short of impressive.

Lindsay Belanger
Lindsay Belanger
Director of Marketing · Routeware
02Good Fit

Calls go best when this sounds like you.

  • B2B SaaS, Series A to C, $10K or more per month in paid
  • Graded on pipeline, not leads
  • In-house team that needs strategic firepower
  • Salesforce or HubSpot with attribution you trust
03If We Work Together

What an engagement includes.

The call is free either way. If it turns into an engagement, this is what working with Omni Lab looks like.

01

A paid media strategy built around your business goals

02

Comprehensive conversion tracking across every channel

03

Ad channel management optimized for pipeline

04

Direct access to the team in Slack and a shared project board

05

Ad creative that actually resonates with your audience

06

Proactive, data-backed recommendations

07

A/B testing of creatives and landing pages

08

Bi-weekly 60-minute strategy and performance calls

09

Qualitative and quantitative reporting on performance

04FAQ

Questions people ask before booking.

What ad channels are included?

Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Display, Reddit, and X. If a channel you need isn't listed, ask on the call. We'll tell you straight whether we can support it.

Can we customize our engagement?

Yes. There are a number of ways to work with us, from full-channel management and account setup to one-time projects and monthly reporting. The call is where we figure out which fits.

How do you communicate with our team?

A shared Slack channel and a project board keep everyone aligned. During onboarding we meet weekly, then move to a bi-weekly 60-minute cadence to plan campaigns and review performance.

How long does onboarding take?

On average about three weeks, depending on your ad budget and the number of channels being managed.

Who are your ideal clients?

B2B SaaS brands spending at least $10K per month in paid media, with product-market fit and a marketing team of one to ten-plus.

How do you bill?

Monthly, based on what you spent the prior month.

Still have questions? Bring them to the call.