Are your paid media efforts falling short? It might be time to reevaluate your understanding of your audience. Dive into your CRM data to gain insights and make informed decisions that drive conversions and pipeline.
You, like everyone at one point or another, are probably wondering why paid media isn't working. Right? But before you start pointing fingers and making knee-jerk decisions, ask yourself... How well do you actually know your audience? No, really...
If you're assuming who your audience is (even if on some logic), you're setting yourself up for disappointment. Your "opinions" about who your audience is and what they want are just that - opinions. And opinions don't drive conversions or pipeline. Can they? Sure. Reliably? Not often.
The only way to truly understand your audience is by digging into your CRM data. Your CRM is a goldmine of information about the people who have engaged with your brand and actually become customers.
You are going to have "ideas" about your audience, but none of them matter - who you "want" to be your audience is not necessarily who your audience ACTUALLY IS. Do you want to chase ideas, or do you want to work from a point of reality? The choice is yours. I would highly suggest the latter.
Most agencies are still running the same tired playbook from 2010, obsessing over lead volume while your sales team drowns in unqualified prospects. And if you're nodding along, you've probably been there – staring at a dashboard full of "leads" that wouldn't know your ICP if it hit them in the face.
Are your paid media campaigns not delivering results? Discover why obsessing over short-term metrics could be the culprit and learn how to build campaigns that truly perform in the long run.
Are you treating C-suite executives and end users with the same marketing approach? Discover why this strategy might be harming your conversion rates and learn how to effectively engage each audience through tailored content and metrics.
