Are you treating C-suite executives and end users with the same marketing approach? Discover why this strategy might be harming your conversion rates and learn how to effectively engage each audience through tailored content and metrics.
Stop targeting C-suite executives with the same ads you use for end users. It's killing your conversion rates. The CEO of a 500+ person company isn't sitting around waiting to book demos with vendors. Yes, you are a vendor. Accept it. I could honestly include 100+ as a founder myself.
Your audience dictates everything. The way we target and measure C-suite engagement needs a complete overhaul. Here's what we're missing:
We need to shift our approach:
The reality? We're wasting budget trying to force the same message on different audiences. Pipeline optimization starts with understanding who we're actually talking to.
Most agencies are still running the same tired playbook from 2010, obsessing over lead volume while your sales team drowns in unqualified prospects. And if you're nodding along, you've probably been there – staring at a dashboard full of "leads" that wouldn't know your ICP if it hit them in the face.
Are your paid media campaigns not delivering results? Discover why obsessing over short-term metrics could be the culprit and learn how to build campaigns that truly perform in the long run.
In today's B2B SaaS landscape, the traditional approach to marketing qualified leads (MQLs) is outdated and ineffective. Discover how to align your follow-up strategies with actual intent and build meaningful relationships with prospects.
