Automation may seem efficient, but it often feels inauthentic and impersonal. Building real relationships in B2B marketing requires genuine human connection, not bots and shortcuts.
I post on LinkedIn.
People like and comment.
I get connection requests.
I accept a connection request.
[250 milliseconds later]
I get a DM with how this person loves to connect with likeminded people and they’d like to schedule a call to chat.
[internal dialog]
“This unauthentic ****** is using a bot to attempt to sell me something. Pathetic, weak, easy. Delete this person at once.”
You may think that technology is cool, but life is still a human game. Don’t think people don’t feel when you’re taking the easy road.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups
I post on LinkedIn.
People like and comment.
I get connection requests.
I accept a connection request.
[250 milliseconds later]
I get a DM with how this person loves to connect with likeminded people and they’d like to schedule a call to chat.
[internal dialog]
“This unauthentic ****** is using a bot to attempt to sell me something. Pathetic, weak, easy. Delete this person at once.”
You may think that technology is cool, but life is still a human game. Don’t think people don’t feel when you’re taking the easy road.
#Marketing is not magic, it’s a medium for communication. #demandgeneration #b2bmarketing #digitalmarketing #startups
Just like you wouldn’t list your personal traits on a first date, B2B SaaS companies shouldn’t dive straight into product features without first building a relationship with their audience. Focus on compatibility and connection before asking for the demo—it’s about establishing trust, not rushing the sale.
When shaping your startup’s B2B SaaS demand generation strategy, it’s crucial to remember that while you're testing advertising effectiveness, its success is tied to your product-market fit. Advertising is a tool for communication, not a shortcut to instant results.
Understanding your Ideal Customer Profile (ICP) is crucial for crafting a marketing plan that resonates with the right audience. By identifying both "Users," who will benefit directly from your product, and "Losers," decision-makers driven by loss aversion, you can tailor messaging that meets their needs and effectively positions your B2B SaaS for success.
